It’s a new world, folks. Traditional gaming press is dead and teenagers making videos in their basements have taken over. Well, not EXACTLY. But it is true that Social Influencers can reach hundreds of thousands of viewers in one video while an article from a big press outlet will be read by a few thousand potential new players. And game developers have noticed. I’ve been working with Influencers to get gaming coverage for the past few years, and game developers always ask me the same question: “Can we get PewDiePie to make a video about our game?” And of course, if he likes the game, you could pay him to make a video about your game, but it’s VERY expensive. Pewds, aka Felix Kjellberg, is part of the largest and one of the most expensive MCNs, or Multi Channel Network, a fancy name for an Agency that only represents YouTubers and Streamers. And he is the most visible YouTuber on the planet because of his 49 million subscribers & extensive press coverage. Let’s just say he’