Should I Do a Marketing Art Test? Early marketing testing allows you to gain insights into how well your game's creative performs during player acquisition. There are two main reasons to run an art test: The game’s art is not entirely decided and the team is looking for art direction. To determine how marketable an established style is. It’s important to note that if you aren’t willing to change anything, it’s not worth running a test! What do I want to learn? Narrow down your art test to 1 goal. You can run multiple tests if you wish to learn multiple things, but never try to cram a bunch of items into one test or you are likely to invalidate your results. There are several different things you can test; I’ve focused on the main four below. What theme works best for my art style? When testing a theme, try to keep everything else in the picture as close as possible. Notice how each image below has 4 characters in a similar grouping. It’s
These are slides from Mel Montano’s talks about PC and mobile cross-platform game launches at Casual Connect Berlin and White Night Prague 2017. She uses her experience in publishing and cross-platform games via Humble Bundle to provide real-world actionable items to help in pursuing a secondary (or tertiary or more) launch on a very different platform. **[PC and Mobile: Going Cross Platform Post Launch](//www.slideshare.net/Kongregate/pc-and-mobile-going-cross-platform-post-launch "PC and Mobile: Going Cross Platform Post Launch")** from **[Kongregate](//www.slideshare.net/Kongregate)** Going cross-platform increases your potential audience, pleases your current userbase, and can grow your lifetime revenue. The leap from mobile to PC and vice-versa is fraught with complications, including perceived game value, freemium/premium, and the specifics of UX/UI changes. This talk gives actionable insights for your cross-platform PC and mobile plans.