Written by Moonlit Wang, Partner Development Manager at Google Play Games, & Tammy Levy, Director of Product for Mobile at Kongregate

Free-to-play games are essentially games-as-a-service. The lifetime value of these players is much more complex to calculate than it was when a game’s player LTV was simply the purchase price of a game. We understand that the LTV is directly related to how much time players spend in the game, since long-term players spend more money, but how do we design a game to retain players and monetize effectively?

Google Play and Kongregate teamed up to answer this question with 5 tips to improve monetization in F2P games. To learn more, please visit this post on Google’s Developer Blog.