What is “art” and why do I care? I don’t have what you might call an “artistic flare” for writing these, so bear with me. Much of what is said here will be geared towards video games, but it still applies to other forms of art. In my work as Studio Art Director at Ultrabit, I often have to tell artists to change their art to fit the goals of our project. This task creates a level of anxiety and uncertainty for most artists. You’re taking them out of their comfort zone and possibly creating a fee