The following article is meant to highlight Ultrabit’s experience with ads and how we integrated them into our core gameplay to drive meaningful revenue. I will be speaking primarily about our latest title, Pocket Politics (iOS [https://itunes.apple.com/us/app/pocket-politics/id1106002394?mt=8] and Android [https://play.google.com/store/apps/details?id=com.kongregate.mobile.pocketpolitics.google&hl=en] , July 2016). Although Pocket Politics sits in the idle/incremental genre, we believe ads can