The following article is meant to highlight Ultrabit’s experience with ads and how we integrated them into our core gameplay to drive meaningful revenue. I will be speaking primarily about our latest title, Pocket Politics (iOS and Android, July 2016). Although Pocket Politics sits in the idle/incremental genre, we believe ads can drive meaningful results in almost any game category. This will not be an exhaustive examination of all ads ever; instead, it is a single illustration of how we’ve found success with our current approach. If you haven’t thought about how ads might help drive more revenue from your products, we hope the below encourages you to explore ads as a secondary means of monetization. If you are already seeing gains from your current ad implementation, we hope you come away with ideas on how to further optimize. Why do we care so much about ads? Ads serve as a major pillar of revenue for Pocket Politics. At any given time we make 40-50% of our daily revenues from ads, which has proven especially significant