Data-Driven or Data-Blinded? Uses and Abuses of Analytics in Games (GDC 2018)
This year at GDC, Kongregate CEO and Co-Founder Emily Greer gave a talk titled "Data-Driven or Data-Blinded? Uses and Abuses of Analytics in Games." Check out the talk summary and slides below! Talk Summary In the last decade of data analysis, A/B testing and predictive modeling have transitioned from an afterthought to a given in the game industry. Data can be invaluable in understanding the player and making decisions, but it can just as easily lead the industry astray, or worse, narrow the