Should I Do a Marketing Art Test? Early marketing testing allows you to gain insights into how well your game's creative performs during player acquisition. There are two main reasons to run an art test: * The game’s art is not entirely decided and the team is looking for art direction. * To determine how marketable an established style is. It’s important to note that if you aren’t willing to change anything, it’s not worth running a test! What do I want to learn? Narrow down your art