Should I Do a Marketing Art Test? Early marketing testing allows you to gain insights into how well your game's creative performs during player acquisition. There are two main reasons to run an art test: The game’s art is not entirely decided and the team is looking for art direction. To determine how marketable an established style is. It’s important to note that if you aren’t willing to change anything, it’s not worth running a test! What do I want to learn? Narrow down your art test to 1 goal. You can run multiple tests if you wish to learn multiple things, but never try to cram a bunch of items into one test or you are likely to invalidate your results. There are several different things you can test; I’ve focused on the main four below. What theme works best for my art style? When testing a theme, try to keep everything else in the picture as close as possible. Notice how each image below has 4 characters in a similar grouping. It’s