At Kongregate, all of our published mobile games go through a rigorous test market period (a.k.a. geo-locked launch) lasting at least a month. This is an important phase of the mobile game product cycle, as it allows the team to gauge the strengths and weaknesses of the title through data-driven KPIs, and to make changes to address any issues we observe before we release the game globally, whether they are crashes/bugs, tutorial/retention drop-offs, monetization [https://blog.kongregate.com/new-