If you’re looking to paid advertising to grow your user base, you probably already know that it’s getting harder and harder to engage users with standard ad formats. Look around and you’ll notice that new ad types keep popping up, and while during the last few years the market has continued to move toward video ads, this year we’ve seen the growth of playable and game-simulation ads to be the most innovative ad type yet. Admittedly, we’ve tested a lot of different ads, and we’re here to proclaim that if you’ve not tried playable ads as part of your UA creative tool set, you may be missing out on some big growth opportunities. Playable ads create an entirely new ad experience built around the player -- an ad that doesn’t feel like an ad and is actually welcomed by users. Here are a few advantages of playables that we like from our experience: Natural User Experience: It’s a great way to allow users to experience the game before installing an app.
Have you been working tirelessly on your game towards a global launch, but haven’t thought about how you’re going to market it? If not, then now is the time to start thinking about that imperative marketing plan. In the past few years, the mobile games market has become increasingly saturated -- making the barrier to entry and chances for failure higher, as people are inundated with new games every day. What this means is, marketing your mobile game will be even more crucial than ever to its growth and visibility in the marketplace. So to get you started, here are some tips on how to create, implement, and evaluate an effective marketing strategy. While every game is different, these basic steps provide a great starting point to determine if your game is a candidate for scaled marketing. Build a Marketing Roadmap Start by creating a marketing plan to keep you focused and involved in accomplishing specific marketing objectives within a set time frame. A timeline will help make your long-term objective more achievable, as well as enable you