For an indie dev with a small team, it can be overwhelming to think of everything that goes into successfully launching a game -- from actually building something unique and fun to picking the right art style [https://blog.kongregate.com/creating-an-art-style/]. By the time you get close to launch and have to think about how to market the game, it can seem like a herculean task. Should you have an advertising strategy [https://blog.kongregate.com/marketing-viability-when-should-i-consider-paid-u

So, you want to get YouTubers and Twitch streamers playing your game, but aren’t sure where to start? First off, you should ask yourself if your game is YouTube-able [https://blog.kongregate.com/can-pewdiepie-play-my-game/]. Think you’ve got that covered and want to get started, but aren’t sure if you should get an agency or try reaching out to influencers directly? Then you’re in the right place. Knowing whether to go Direct or through an Agency is a big question and depending on your situatio

It’s a new world, folks. Traditional gaming press is dead and teenagers making videos in their basements have taken over. Well, not EXACTLY. But it is true that Social Influencers can reach hundreds of thousands of viewers in one video while an article from a big press outlet will be read by a few thousand potential new players. And game developers have noticed. I’ve been working with Influencers to get gaming coverage for the past few years, and game developers always ask me the same question: