For an indie dev with a small team, it can be overwhelming to think of everything that goes into successfully launching a game -- from actually building something unique and fun to picking the right art style. By the time you get close to launch and have to think about how to market the game, it can seem like a herculean task. Should you have an advertising strategy? Should you work with influencers and, if so, where do you start? How do you manage and grow a community on social media? By the time you’ve wound up in the Twitch wormhole of doom, you’ve probably already created an account, but have no idea what to do next. It's easy, right? Just stream some stuff... On paper, Twitch looks like just another social account. But it's really a different planet in comparison to Twitter and Facebook and requires significantly more time and resources to really do it right. So TL;DR, if you don’t have the time, resources, and most importantly PASSION to run it and stick to

So, you want to get YouTubers and Twitch streamers playing your game, but aren’t sure where to start? First off, you should ask yourself if your game is YouTube-able. Think you’ve got that covered and want to get started, but aren’t sure if you should get an agency or try reaching out to influencers directly? Then you’re in the right place. Knowing whether to go Direct or through an Agency is a big question and depending on your situation, there might not be a clear-cut answer. So here are some of my tips for knowing what’s best for your situation. 1 vs. 100: Are My Emails Falling into a Black Hole? You’re on a shoestring budget, but want to get your game out there? That’s not a problem, but be prepared to invest a lot of hours into outreach and relationship-building. First things first, influencers hate spammers. Don’t pull a list of 5,000 influencer email addresses off the internet and send them a mass email. YouTube and Twitch are very tight

It’s a new world, folks. Traditional gaming press is dead and teenagers making videos in their basements have taken over. Well, not EXACTLY. But it is true that Social Influencers can reach hundreds of thousands of viewers in one video while an article from a big press outlet will be read by a few thousand potential new players. And game developers have noticed. I’ve been working with Influencers to get gaming coverage for the past few years, and game developers always ask me the same question: “Can we get PewDiePie to make a video about our game?” And of course, if he likes the game, you could pay him to make a video about your game, but it’s VERY expensive. Pewds, aka Felix Kjellberg, is part of the largest and one of the most expensive MCNs, or Multi Channel Network, a fancy name for an Agency that only represents YouTubers and Streamers. And he is the most visible YouTuber on the planet because of his 49 million subscribers & extensive press coverage. Let’s just say he’