Retention Primer
Retention is an important metric to look at when predicting the success of a game. The general definition of retention is how many players have stayed in a game on a given day relative to when they first started playing, but as you'll see below, there are several ways to calculate this. When evaluating games, retention is one of the key pieces of information that we're looking at. Strong retention coupled with strong monetization is the real winning combo, but strong retention won't mean the same thing for every game. The baseline of good metrics for a CCG will be very different from the baseline of metrics for an idle game, but before comparing across different genres or games, you have to understand what's being measured. It is important to understand that different analytics platforms calculate this differently. A true comparison can only happen when the calculation is the same; due to this it is important to know the source of your data. It is also worth noting that different platforms will label these differently. Hard Retention (Kong Preferred) How