Don’t Rush Your A/B Test!
If you have been working in game development for a while I have no doubt that you’ve used A/B testing at least once. It’s a powerful tool, allowing you to check various hypotheses with data before introducing any changes to the entire game’s user base. There is no space for gut-feeling here; we should rely only on pure numbers. Sounds pretty straightforward -- could anything go wrong? Apparently, it could. In the world of A/B testing there are a lot of pitfalls. Here is a list of the most commo