How to Market a Game Profitably

Jeff Gurian, Kongregate's VP of Marketing and Ad Monetization, recently did a podcast with Appmasters, a mobile marketing agency specializing in growth hacking for independent developers. Jeff talks with Appmasters founder Steve Young about a wide range of topics including how to effectively market a mobile game, ad monetization tips, the rigorous marketability testing Kongregate performs, and what Kongregate looks for in both games and developers they publish titles with.

The full Appmasters podcast can be found here.