'Little Alchemist' Adopts Offerwall & Converts In-App Goods into Gold
ironSource recently published an article explaining how Chinzilla boosted Little Alchemist's in-app economy with the ironSource Offerwall. The goals were to provide an alternative payment method for paying users and obtain incremental revenue from non-paying users. Through a fully opt-in ad experience, offerwalls present users with engaging offers in exchange for free virtual currency.
Here are some highlights of the results:
- Non-paying users who interacted with the Offerwall were 4.5x more likely to convert to paying users than non-payers who didn’t engage with the ad unit.
- Paying players rewarded with gems through the Offerwall had a 26% higher Average Revenue per User and made 19% more purchases in comparison to paying players who didn’t engage with the ad unit.