Kongregate Developers Blog

Successful In-Game Ads: The Secret Sauce for Monetization

Tammy Levy spoke this week at Casual Connect Europe, sharing Kongregate's experience on how we've been able to successfully monetize in-game ads. Using case studies from AdVenture Capitalist, Bullet Boy and Epic Skater, she shows good and bad ad implementation.

Successful In-Game Ads: The Secret Sauce for Monetization from Tamara Levy

Theresa Chien

Product Designer in SF, currently leading Creative Direction at Kongregate. After studying Linguistics at Berkeley, she realized she was having more fun building websites and made a career out of it.

Read more posts by this author »