Marketing - Kongregate Newsroom (Page 3)

Art & Design Sep 01, 2022
What it Takes to be a Product Manager Outside of the Typical Job Description

A Product Manager (PM) is a position that exists in countless industries and companies. PMs, regardless of their industry of employment, all have the same responsibility: guide a product’s development to their organization’s maximum potential. Across the board, the best Product Managers are excellent strategists, analysts, leaders, and decision-makers. The only real difference between them stems from their unique industry knowledge and passion for it. So, what is the first prerequisite to being

read more »
Marketing Feb 12, 2019
A Beginner's Guide to User Testing

A few years ago, I was baffled by the performance of an email my team was sending to our users. At a glance, the unique open and click-through rates were fantastic by our industry standards, but when the users landed in our app, the bounce rate was uncomfortably high. Paradoxical, indeed. When we looked at the feature activity data, it seemed that users were either bailing seconds after arriving or clicking aimlessly before eventually leaving, missing the feature we told them about entirely. It

read more »
Marketing Jul 24, 2018
How Ad Networks Take Advantage of Blind Environments

20 Buzzwords & Other Crap Ad Networks Get Away With Buzzwords are abundant these days. In pop culture it is all about crypto, blockchain, and ICOs. The mobile ads space is no stranger to buzzwords either. A few years ago it was all about "the brands" that were supposedly coming to revolutionize the mobile ad landscape and boost CPMs (they have not). Now we’ve moved onto terms like header bidding, programmatic, flattened waterfalls, and RTB, which will be the next big things on mobile to drive up

read more »
Marketing Apr 26, 2018
Trademarking: A Marketing Perspective

One question developers often ask is if they should trademark their game title or company name (or not). We just went through the trademarking process with our new gaming platform Kartridge and, after a lot of calls with lawyers and trademark specialists, can share some insights. As with everything, there are both pros and cons to trademarking. Please note that this article is merely an opinion from a marketer's perspective and does not constitute legal guidance. One should always check and ver

read more »
Marketing Feb 22, 2018
How to Build a Twitch Following: Twitch Is Hard, Yo!

For an indie dev with a small team, it can be overwhelming to think of everything that goes into successfully launching a game -- from actually building something unique and fun to picking the right art style [https://blog.kongregate.com/creating-an-art-style/]. By the time you get close to launch and have to think about how to market the game, it can seem like a herculean task. Should you have an advertising strategy [https://blog.kongregate.com/marketing-viability-when-should-i-consider-paid-u

read more »
Marketing Jan 02, 2018
Playable Ads: The Most Fun Ad Ever!

If you’re looking to paid advertising to grow your user base, you probably already know that it’s getting harder and harder to engage users with standard ad formats. Look around and you’ll notice that new ad types keep popping up, and while during the last few years the market has continued to move toward video ads, this year we’ve seen the growth of playable and game-simulation ads to be the most innovative ad type yet. Admittedly, we’ve tested a lot of different ads, and we’re here to proclai

read more »
Marketing Nov 14, 2017
Crafting X-statements

At Kongregate we have the privilege of working with a wide variety of game developers, many of whom are enthusiastic to open up their game pitches with an x-statement. X-statements attempt to summarize a game succinctly using two subjects, often referencing other video games, mechanics, art styles, or popular media. Very often they look like this: “My game is Crossy Road meets Mad Max.” “What if Towerfall had Dark Souls-style sword combat?” “I’m working on a game that is Cooking Mama meets El

read more »
Marketing Sep 08, 2017
Direct vs. Agency: The Complicated World of Influencer Marketing

So, you want to get YouTubers and Twitch streamers playing your game, but aren’t sure where to start? First off, you should ask yourself if your game is YouTube-able [https://blog.kongregate.com/can-pewdiepie-play-my-game/]. Think you’ve got that covered and want to get started, but aren’t sure if you should get an agency or try reaching out to influencers directly? Then you’re in the right place. Knowing whether to go Direct or through an Agency is a big question and depending on your situatio

read more »
Guest Post Aug 24, 2017
Guest Post: Growing a Gaming Community (Before You Have Players)

This article was written by Nathan Lovato and originally posted on GameAnalytics.com [http://www.gameanalytics.com/blog/how-to-grow-a-gaming-community.html]. When you get started with social networks, it’s tough. Nobody follows you. Nobody reads you. Nobody knows you! How do other game developers get those thousands of followers? 2 years ago, no one knew me either. I was terrible at communication, and I didn’t like it. Back then, I had failed a company, largely due to a lack of online presenc

read more »