One question developers often ask is if they should trademark their game title or company name (or not). We just went through the trademarking process with our new gaming platform Kartridge and, after a lot of calls with lawyers and trademark specialists, can share some insights. As with everything, there are both pros and cons to trademarking. Please note that this article is merely an opinion from a marketer's perspective and does not constitute legal guidance. One should always check and verify their own approach with a qualified lawyer experienced in trademark law. What is a trademark anyway? A trademark is generally defined as “a recognizable sign, design, or expression which identifies products or services of a particular source from those of others.” It offers legal protection against anyone using your game or company title, or a similar derivative of your name, without permission. Trademarks fall into different classes that, generally, identify the industry the mark exists under. Trademarks can span different classes, and it is possible to have the same name exist in different classes so long as the