31 posts
What is Ad Mediation and how is it impacting your business? Jeff Gurian discusses maximizing your mobile ad revenue at this year's MGS New York 2018 hosted at the Paley Center for Media.
This year at GDC, Kongregate CEO and Co-Founder Emily Greer gave a talk titled "Data-Driven or Data-Blinded? Uses and Abuses of Analytics in Games." Check out the talk summary and slides below! Talk Summary In the last decade of data analysis, A/B testing and predictive modeling have transitioned from an afterthought to a given in the game industry. Data can be invaluable in understanding the player and making decisions, but it can just as easily lead the industry astray, or worse, narrow the way the industry thinks. When should you be driven by data, and when should you let your imagination roam free? This session will expose common mistakes and pitfalls, both technical and emotional, as well as provide practical guidance on how to improve the rigorousness of your tests and the quality of your data, and how to make sure you don't lose the forest for the trees. Slides Emily Greer at GDC 2018: Data-Driven or Data-Blinded? from Kongregate
This year at GDC, Kongregate Senior Producer Peter Eykemans and Producer Katrina Wolfe gave a talk titled "All the Families: The Making of 'Animation Throwdown.'" Check out the description and slides below! Talk Summary Ever wonder what it would be like to create a AAA game with a skeleton crew, split between two developers, one publisher, one IP owner, and five individual IPs? Join two producers from Kongregate to hear how "Animation Throwdown" was created in an unusual way, and how they turned an incredible production problem into a major success. Slides All the Families: The Making of Animation Throwdown (GDC 2018) from Kongregate
This year at GDC, Kongregate's VP of Publishing Tammy Levy gave a talk titled "Going Cross-Platform: Is It Worth the Effort?" Check out the description and slides below! Talk Summary Today's mobile market is extremely competitive. How can you find additional success? Kongregate has launched a number of truly x-platform games on Mobile, Web, and Steam. Through several case studies from live Kongregate games, including Animation Throwdown, AdVenture Capitalist, and Bit Heroes, Tammy shared the learnings and upside of going cross-platform and allowing players to play where they want to. Slides Going Cross-Platform: Is it worth the effort? from Tamara (Tammy) Levy
Kongregate will be back at the Game Developers Conference later this month; please join us at our booth, talks, or other events! Kongregate Booth: Expo Hours - Wednesday-Thursday: 10am-6pm | Friday: 10am - 3pm 108 (South Hall) Talks from Kongregate Speakers: Going Cross-Platform: Is It Worth the Effort? Summit Speaker: Tammy Levy (VP of Publishing, Kongregate) Location: Room 2016, West Hall Date: Tuesday, March 20 Time: 2:10pm - 2:40pm Pass Type: All Access, GDC Conference + Summits, GDC Summits Today's mobile market is extremely competitive. How can you find additional success? Kongregate has launched a number of truly x-platform games on iOS, Android, web, and Steam. What do you need to change? What KPIs should you expect? Through several case studies from live Kongregate games, including "Animation Throwdown," "Spellstone," and "Bit Heroes," this lecture will share the pros and cons of going cross-platform and allowing players to play where they want to. All the Families: The Making of "Animation Throwdown" Summit Speakers: Peter Eykemans (Senior Producer, Kongregate) Katrina Wolfe (Producer, Kongregate) Location:
During a special Valentine’s Day session at White Nights Prague '18, Kongregate's CRO Josh Larson presented "Mining the Web for Cross-Platform Gems." The talk explored how Kongregate has used its web platform to discover games that have potential for cross-platform success on mobile, PC and console. By looking at hits like AdVenture Capitalist, Realm Grinder and Bit Heroes, the presentation extracts the characteristics and KPIs for cross-platform potential. Josh Larson’s Talk at White Nights Prague '18 from Kongregate
In this Casual Connect USA 2018 talk, Lead Product Manager Drew Levin discusses how three of Kongregate's idle games have designed different styles of limited-time events to satisfy a range of player motivations. The talk touches on the major business outcomes that each game's live operations strategy has driven and outlines how their business strategies for limited-time events align with their core game's design. Slides Video
“Core,” “Casual,” “Mid-Core”: just a few labels shape how developers think about games, and how gamers think about who they are. In this Keynote, co-founder and CEO of Kongregate Emily Greer will look at these labels, how we come to categorize ourselves, and how we can break through their limitations to create better games and deeper connections to players.
Earlier this month, Kongregate's Mel Montano gave a talk at Casual Connect in Seattle about publisher and developer relations in the modern age. Check it out below! Casual Connect Seattle 2017: Did That Publisher Just Ghost Me? from Kongregate