This year at GDC, Kongregate CEO and Co-Founder Emily Greer gave a talk titled "Data-Driven or Data-Blinded? Uses and Abuses of Analytics in Games." Check out the talk summary and slides below! Talk Summary In the last decade of data analysis, A/B testing and predictive modeling have transitioned from an afterthought to a given in the game industry. Data can be invaluable in understanding the player and making decisions, but it can just as easily lead the industry astray, or worse, narrow the way the industry thinks. When should you be driven by data, and when should you let your imagination roam free? This session will expose common mistakes and pitfalls, both technical and emotional, as well as provide practical guidance on how to improve the rigorousness of your tests and the quality of your data, and how to make sure you don't lose the forest for the trees. Slides Emily Greer at GDC 2018: Data-Driven or Data-Blinded? from Kongregate

This year at GDC, Kongregate's VP of Publishing Tammy Levy gave a talk titled "Going Cross-Platform: Is It Worth the Effort?" Check out the description and slides below! Talk Summary Today's mobile market is extremely competitive. How can you find additional success? Kongregate has launched a number of truly x-platform games on Mobile, Web, and Steam. Through several case studies from live Kongregate games, including Animation Throwdown, AdVenture Capitalist, and Bit Heroes, Tammy shared the learnings and upside of going cross-platform and allowing players to play where they want to. Slides Going Cross-Platform: Is it worth the effort? from Tamara (Tammy) Levy

“Core,” “Casual,” “Mid-Core”: just a few labels shape how developers think about games, and how gamers think about who they are. In this Keynote, co-founder and CEO of Kongregate Emily Greer will look at these labels, how we come to categorize ourselves, and how we can break through their limitations to create better games and deeper connections to players.