We believe games can live forever. While people throw around near-sighted terms like DAU and ARPDAU, we think developers should be planning in terms of years and not days.
Last week at GDC, Emily delivered a well-received talk titled "Building Games for the Long Term: Maximizing Monetization and Player Satisfaction".
Pulling data from over 300 virtual goods games, she broke down real evidence showing how real success comes from building and maintaining a playerbase that sticks around.
Below you can find the full notes and slides from Emily's presentation. We highly recommend you hit the full screen button in the lower right corner to get the best experience.