A few weeks ago David Chiu (our Director of Developer Relations & Business Development) gave a presentation at Casual Connect Asia breaking down key elements of F2P retention and monetization in Eastern versus Western games.
The results are quite striking and the presentation – utilizing some info you may already be familiar with from another presentation COO Emily Greer gave – is worth digging into. The ARPU and ARPPU distinctions are quite striking and you might be able to learn a thing or two from the differentiation.
The geographical differences are compounded by a breakdown of valuable best practices that we can all apply to the games we’re working on. Take a look at the slideshare below: