Kongregate Developer’s Blog

Don't Call Them Whales: F2P Spenders and Virtual Value

Emily spoke today at the Game Developer's Conference, taking a looked at so-called "whales": players who spend thousands of dollars on free-to-play games. Using Kongregate web and mobile data and individual case studies she shows who they are and what they're buying, and then goes on to examine them within the larger context of games, and how economics, psychology, and social factors are shaping (and distorting) how we view these crucial players.