Kongregate Developer’s Blog

GDC Talk: Lifetime Value and the Long Tail of Mid-Core Games

Our own Tamara Levy spoke at this year's GDC about maximizing lifetime player value in mid-core games. Using genre-specific predictive models developed from the Kongregate portfolio, we demonstrate how and why post-D30 retention can be key to increase your revenue. Through case studies, you'll learn strategies to boost both early and late revenue, as well as game core loop modifications to drive better player investment in the long run.

GDC Talk: Lifetime Value: The long tail of Mid-Core games from Tamara Levy

Tammy Levy

Tammy heads Kongregate’s Publishing team, guiding games from design to world-wide launch. Before Kongregate she spent three years as a Producer and PM at Zynga. Ex-pro fencer, avid Snoopy collector.

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