Kongregate Newsroom (Page 25)

Marketing Aug 02, 2017

How to Market a Game Profitably

Jeff Gurian, Kongregate's VP of Marketing and Ad Monetization, recently did a podcast with Appmasters, a mobile marketing agency specializing in growth hacking for independent developers. Jeff talks with Appmasters founder Steve Young about a wide range of topics including how to effectively market a mobile game, ad monetization tips, the rigorous marketability testing Kongregate performs, and what Kongregate looks for in both games and developers they publish titles with. The full Appmasters

Kongregate News Jul 26, 2017

'GRIDD: Retroenhanced' Now on Xbox One

We at Kongregate are incredibly excited to be launching GRIDD: Retroenhanced on Xbox One [https://www.microsoft.com/en-US/store/p/gridd-retroenhanced/bx2dkfvvg3kz] today! GRIDD is a unique mix of anti-gravity racing fused with an old-school arcade shooter, currently with a 93% positive rating on Steam! GRIDD is Antab Studio's love letter to games, hacking movies, and cyberpunk culture that emerged from the 1980s, imagining what a hardcore coin-op game would be like if we had today's technolo

Kongregate News Jul 25, 2017

Fancy Pants Man Is Running to Steam

Super Fancy Pants Adventure, the definitive title in the Fancy Pants saga, is coming to Steam this August! This modern reboot of the series brings incredibly fluid parkour-inspired platforming to Steam for the first time. Super Fancy Pants Adventure will be the fourth and most fully featured entry in the beloved franchise. Players will be able to slide, jump, and hack-and-slash their weapon through enemies across 56 all-new levels and 7 unique worlds. Discover hidden items throughout each world

Mobile Publishing Jul 20, 2017

Challenge Accepted! 'The Trail: Frontier Challenge' Coming Soon to Steam

Are you ready to discover the undiscovered? Are you ready to climb the tallest mountains, wear the finest clothes, and earn a fortune beyond compare? Then welcome to the New World! Welcome to Peter Molyneux’s The Trail: Frontier Challenge [http://store.steampowered.com/app/584370/The_Trail_Frontier_Challenge/], launching this summer on Steam! The Trail: Frontier Challenge is an innovative game in which players from across the globe can explore together as they collect, craft, trade, and journe

Game Development Jul 19, 2017

HTML5 Is Here

HTML5 has been hailed as the future of gaming in web browsers for years [http://goldfirestudios.com/blog/80/Why-HTML5-is-the-future-of-online-gaming]. Back in 2011, however, HTML5 was running into headwinds due to issues with performance and compatibility. There was general optimism about the technology, but few were willing to adopt it for their own games. Things became more urgent recently, though, with the deprecation of NPAPI plugins (i.e. Unity, Java, Silverlight, etc.) and an ominous cloud

Game Development Jul 06, 2017

Working with Intellectual Property: It's Freakin' Sweet, I Tell Ya H'what

Over the last 7 years I’ve worked on a variety of Facebook and mobile games; a handful of them were with different celebrities and intellectual properties (IPs). I've been working on Animation Throwdown: The Quest for Cards at Kongregate for the past two years. I joined during pre-production, saw it through launch, and continue to support it through live servicing. Animation Throwdown is a card-battling game that incorporates the worlds of 5 animated properties from Fox: Family Guy, American Dad

Analytics Jun 29, 2017

Retention Primer

Retention is an important metric to look at when predicting the success of a game. The general definition of retention is how many players have stayed in a game on a given day relative to when they first started playing, but as you'll see below, there are several ways to calculate this. When evaluating games, retention is one of the key pieces of information that we're looking at. Strong retention coupled with strong monetization is the real winning combo, but strong retention won't mean the sa

Kongregate News Jun 20, 2017

Exciting News: Kongregate Will Be Joining the MTG Family

Hi everyone, I wanted to share some exciting news: Kongregate is being purchased by Modern Times Group (MTG), a Swedish-based entertainment company (you might be familiar with some of MTG’s other game-related brands: ESL (eSports), DreamHack, and InnoGames). My brother Jim and I co-founded Kongregate in 2006 with a mission to help independent game developers succeed, building out an open platform for browser games, with fair treatment and monetization for developers, and lots of social feature

Web Jun 15, 2017

The Agony and Ecstasy of Coming Up with Achievement Names

I'm pretty sure I've designed more achievements in games than anyone else on the planet. I don't make this claim lightly. I've been making badges at Kongregate [http://www.kongregate.com/badges] for 10 years now, with nearly 3,000 achievements total. I wrote a popular Gamasutra article [http://www.gamasutra.com/blogs/GregMcClanahan/20091202/86035/Achievement_Design_101.php] about how to design them, and later spoke at GDC [http://gdcvault.com/play/1018089/Designing-Compelling-Achievements] abo