Ads - Kongregate Newsroom

Marketing Jul 24, 2018
How Ad Networks Take Advantage of Blind Environments

20 Buzzwords & Other Crap Ad Networks Get Away With Buzzwords are abundant these days. In pop culture it is all about crypto, blockchain, and ICOs. The mobile ads space is no stranger to buzzwords either. A few years ago it was all about "the brands" that were supposedly coming to revolutionize the mobile ad landscape and boost CPMs (they have not). Now we’ve moved onto terms like header bidding, programmatic, flattened waterfalls, and RTB, which will be the next big things on mobile to drive up

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Ads May 03, 2016
Ads Count, So Count Your Ads

Ads in mobile games are more popular than ever. Ads can come in the form of interstitial banners, non-rewarded video, rewarded video, offerwalls, and other native forms. Some games, often casual, can be solely supported by ad revenue. Even for games with options for in-app purchases (IAP), Kongregate typically finds that in-game ads can account for 10-50% of all revenue. This “ad”ded revenue is nice but often lives independently of IAP revenue, typically in the dashboard of various ad networks

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Monetization Mar 01, 2016
Best Practices: In-Game Ads

Advertising in games has proven to be a great source of revenue for game developers. In many cases, ads increase the revenue baseline and provide the ability to monetize genres that historically hadn’t monetize before, such as endless runners and roguelikes. In preparation for Kongregate’s presentation at Casual Connect [https://blog.kongregate.com/in-game-ads/], we did a deep dive into the performance of ads in most of our titles. With only 20 minutes to present, we were only able to cover the

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Ads Feb 18, 2016
Successful In-Game Ads: The Secret Sauce for Monetization

Tammy Levy spoke this week at Casual Connect Europe, sharing Kongregate's experience on how we've been able to successfully monetize in-game ads. Using case studies from AdVenture Capitalist, Bullet Boy and Epic Skater, she shows good and bad ad implementation. Successful In-Game Ads: The Secret Sauce for Monetization [http://www.slideshare.net/TamaraLevy1/successful-ingame-ads-the-secret-sauce-for-monetization] from Tamara Levy [http://www.slideshare.net/TamaraLevy1]

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