Standard store items, hard currency sales, and limited-time promotions may provide a consistent revenue boost for your game at a high level. But what type of players are buying those items? More often than not, the players making purchases are veteran players who have made several purchases already, while most of the overall playerbase has yet to convert. New Buyer Packs (NBPs) are a great way to get new players to convert to paying players. An optimal combination of pricing, timing, and value

We recently looked at the performance of an offerwall in one of our mid-core titles and found it’s primarily utilized by non-payers and found a significant boost in the purchase rates of non-payers who engage with an offerwall, with no negative impact to retention or gameplay rates. Generally speaking, it’s almost all additive revenue! Offerwalls are typically placed in the game store and reward users with hard currency for completing an offer of the user's choice. Offers can range from simple