In this article, Henrik Andersson talks about rebranding strategy for Kongregate.com and the importance of maintaining your identity. Maintaining and updating your brand is crucial in today’s competitive business environment. Your brand is the face of your company and is often the first thing people see and interact with. It’s important to remember that throwing out your old branding and starting from scratch can be costly and time-consuming. It can also confuse your existing community and mak