38 posts
Emily gave a talk at GDC Next this week focusing on all of the problems and pitfalls people run into in data analysis, tailored specifically to issues that commonly come up in games. Check it out: Data Gone Wrong - GDCNext 2013 [//www.slideshare.net/emily_greer/microsoft-power-point-gdc-next-2013-data-gone-badv2-notes] from emily_greer [https://www.slideshare.net/emily_greer]
Anthony gave a talk at GDC Europe this week focused on how to design guilds to be fun, engaging, and profitable for free to play games. He walks through a bunch of design decisions to make, talking about what to consider for your game and what the implications might be. [Note: If you want to read the notes and comments on each slide, view it on the SlideShare website directly instead of below] Check it out: Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013) [//www.sl
This morning Emily Greer (our COO) gave a presentation at Casual Connect San Francisco diving deep both into the economics that drive virtual goods purchases in games and advice on how to get monetization right. The talk builds on previous talks with new data, case studies, and analysis. Check it out below: Maximizing Monetization - Casual Connect SF 2013 [//www.slideshare.net/emily_greer/maximizing-monetization-casual-connect-sf-2013] from emily_greer [https://www.slideshare.net/emily_greer]
A few weeks ago David Chiu (our Director of Developer Relations & Business Development) gave a presentation at Casual Connect Asia breaking down key elements of F2P retention and monetization in Eastern versus Western games. The results are quite striking and the presentation – utilizing some info you may already be familiar with from another presentation COO Emily Greer gave – is worth digging into. The ARPU and ARPPU distinctions are quite striking and you might be able to learn a thing or tw
We believe games can live forever. While people throw around near-sighted terms like DAU and ARPDAU, we think developers should be planning in terms of years and not days. Last week at GDC, Emily delivered a well-received talk titled "Building Games for the Long Term: Maximizing Monetization and Player Satisfaction". Pulling data from over 300 virtual goods games, she broke down real evidence showing how real success comes from building and maintaining a playerbase that sticks around. Below y
Hi Developers, We’re about to pull back the curtain on our brand new Kongregate blog. This is the evolution of our basic news updates, where we create a space to share advice, statistics, tools, and information to help you make the best possible versions of your games. We’ll share extended versions of our conference talks and insight from different Kongregate departments including virtual goods, design, mobile and more. It’s also a forum for you to ask us questions. It’s a chance for you to di
Kongregate's Emily Greer presented a talk at Casual Connect Europe looking at the history of virtual goods on Kongregate, what we got right and what we got wrong in our early assumptions. Includes investigation of synchronous vs asynchronous multiplayer, PVP vs PVE, best and worst genres, and payment methods. 4 Years 300 Games - What We've Learned About Free-to-Play [//www.slideshare.net/emily_greer/4-years-300-games-what-weve-learned-about-freetoplay] from emily_greer [https://www.slideshare
Kongregate's Emily Greer presented a talk at GDC Online 2012 delving into the underlying economics of virtual goods and how developers should think about item pricing and promotions. You can find the full talk in the GDC vault, the slides are available below. Maximizing Monetization in Free to Play Games [//www.slideshare.net/emily_greer/gdc-online-2012-annotated] from emily_greer [//www.slideshare.net/emily_greer]
Watch Kongregate's Emily Greer well-received talk at Casual Connect "Newbie to Big Spender: Understanding the Player Lifecycle." You can download the slides and find more great content from all the speakers at Casual Connect's website [http://seattle.casualconnect.org/content.html].