Monetization - Kongregate Newsroom (Page 2)

Ads May 03, 2016
Ads Count, So Count Your Ads

Ads in mobile games are more popular than ever. Ads can come in the form of interstitial banners, non-rewarded video, rewarded video, offerwalls, and other native forms. Some games, often casual, can be solely supported by ad revenue. Even for games with options for in-app purchases (IAP), Kongregate typically finds that in-game ads can account for 10-50% of all revenue. This “ad”ded revenue is nice but often lives independently of IAP revenue, typically in the dashboard of various ad networks

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Monetization Mar 10, 2016
Using New Buyer Packs to Enhance Player Experience and Increase Conversion

Standard store items, hard currency sales, and limited-time promotions may provide a consistent revenue boost for your game at a high level. But what type of players are buying those items? More often than not, the players making purchases are veteran players who have made several purchases already, while most of the overall playerbase has yet to convert. New Buyer Packs (NBPs) are a great way to get new players to convert to paying players. An optimal combination of pricing, timing, and value

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Monetization Mar 04, 2016
Offerwall Performance Case Study

We recently looked at the performance of an offerwall in one of our mid-core titles and found it’s primarily utilized by non-payers and found a significant boost in the purchase rates of non-payers who engage with an offerwall, with no negative impact to retention or gameplay rates. Generally speaking, it’s almost all additive revenue! Offerwalls are typically placed in the game store and reward users with hard currency for completing an offer of the user's choice. Offers can range from simple

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Monetization Mar 01, 2016
Best Practices: In-Game Ads

Advertising in games has proven to be a great source of revenue for game developers. In many cases, ads increase the revenue baseline and provide the ability to monetize genres that historically hadn’t monetize before, such as endless runners and roguelikes. In preparation for Kongregate’s presentation at Casual Connect [https://blog.kongregate.com/in-game-ads/], we did a deep dive into the performance of ads in most of our titles. With only 20 minutes to present, we were only able to cover the

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Ads Feb 18, 2016
Successful In-Game Ads: The Secret Sauce for Monetization

Tammy Levy spoke this week at Casual Connect Europe, sharing Kongregate's experience on how we've been able to successfully monetize in-game ads. Using case studies from AdVenture Capitalist, Bullet Boy and Epic Skater, she shows good and bad ad implementation. Successful In-Game Ads: The Secret Sauce for Monetization [http://www.slideshare.net/TamaraLevy1/successful-ingame-ads-the-secret-sauce-for-monetization] from Tamara Levy [http://www.slideshare.net/TamaraLevy1]

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Monetization Mar 04, 2015
Don't Call Them Whales: F2P Spenders and Virtual Value

Emily spoke today at the Game Developer's Conference, taking a looked at so-called "whales": players who spend thousands of dollars on free-to-play games. Using Kongregate web and mobile data and individual case studies she shows who they are and what they're buying, and then goes on to examine them within the larger context of games, and how economics, psychology, and social factors are shaping (and distorting) how we view these crucial players.

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Monetization Aug 01, 2013
Maximizing Monetization — Casual Connect SF 2013

This morning Emily Greer (our COO) gave a presentation at Casual Connect San Francisco diving deep both into the economics that drive virtual goods purchases in games and advice on how to get monetization right. The talk builds on previous talks with new data, case studies, and analysis. Check it out below: Maximizing Monetization - Casual Connect SF 2013 [//www.slideshare.net/emily_greer/maximizing-monetization-casual-connect-sf-2013] from emily_greer [https://www.slideshare.net/emily_greer]

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Monetization Oct 24, 2012
Maximizing Monetization - GDC Online 2012 Talk

Kongregate's Emily Greer presented a talk at GDC Online 2012 delving into the underlying economics of virtual goods and how developers should think about item pricing and promotions. You can find the full talk in the GDC vault, the slides are available below. Maximizing Monetization in Free to Play Games [//www.slideshare.net/emily_greer/gdc-online-2012-annotated] from emily_greer [//www.slideshare.net/emily_greer]

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Monetization Sep 05, 2012
Newbie to Big Spender: Understanding the Player Lifecycle

Watch Kongregate's Emily Greer well-received talk at Casual Connect "Newbie to Big Spender: Understanding the Player Lifecycle." You can download the slides and find more great content from all the speakers at Casual Connect's website [http://seattle.casualconnect.org/content.html].

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