Kongregate Newsroom (Page 34)

Ads Feb 18, 2016

Successful In-Game Ads: The Secret Sauce for Monetization

Tammy Levy spoke this week at Casual Connect Europe, sharing Kongregate's experience on how we've been able to successfully monetize in-game ads. Using case studies from AdVenture Capitalist, Bullet Boy and Epic Skater, she shows good and bad ad implementation. Successful In-Game Ads: The Secret Sauce for Monetization [http://www.slideshare.net/TamaraLevy1/successful-ingame-ads-the-secret-sauce-for-monetization] from Tamara Levy [http://www.slideshare.net/TamaraLevy1]

Kongregate News Feb 11, 2016

Announcing Launchpad X: New Program to Fund Experimental Games

The Kongregate Launchpad team is excited to announce the release of our new program, Launchpad X. This program is dedicated to funding game developers who aren't afraid to take risks, push boundaries, and break genres -- paving the way for new ones. When the original Launchpad program released in 2015 it began funding new games with high polish and production values. Launchpad X is taking a different approach, funding games with often less than a month of development time, really focusing on

Kongregate News Feb 09, 2016

100,000 Games!

Kongregate's web gaming platform recently reached a major milestone -- 100,000 games! What a long, strange trip it's been. Has it really been 9+ years since Brad Borne uploaded The Fancy Pants Adventures [http://www.kongregate.com/games/DrNeroCF/the-fancy-pants-adventures]?! It seems like only yesterday that Shepard Smith was talking about our 300 games on FOX News [https://www.youtube.com/watch?v=WQTA-A3esI4], as some intern struggled with the first puzzle in Warbears [http://www.kongregate.co

Kongregate News Dec 30, 2015

Addition to Virtual Goods Royalty Terms

In preparation for our upcoming opt-in ads API, we updated the royalty terms to clarify how revenue sharing will work with non-kreds revenue. The newest version of this document is available here. The only difference from the previous version is the insertion of the following text as Section V. V. Other In-App Revenue Royalties 1. Use of Kongregate APIs for any other in-app revenue (including but not limited to "opt-in" or "incentivized" ads) will be treated as revenue with the same

Talks Mar 07, 2015

Idle Games: Mechanics and Monetization of Self-Playing Games

Anthony Pecorella spoke this week about the exciting, and at times perplexing, new genre of idle games. Why do they work? Why are they so compelling? Can developers use them to create a sustainable business? Learn about the history, mechanics, and successes of the genre in the presentation below. Idle Games: The Mechanics and Monetization of Self-Playing Games [http://www.slideshare.net/Kongregate/idle-games-gdc2015final] from Kongregate [http://www.slideshare.net/Kongregate]

Monetization Mar 04, 2015

Don't Call Them Whales: F2P Spenders and Virtual Value

Emily spoke today at the Game Developer's Conference, taking a looked at so-called "whales": players who spend thousands of dollars on free-to-play games. Using Kongregate web and mobile data and individual case studies she shows who they are and what they're buying, and then goes on to examine them within the larger context of games, and how economics, psychology, and social factors are shaping (and distorting) how we view these crucial players.

Talks Feb 04, 2015

Breaking Labels — Core, Casual, and Other Misconceptions

Emily spoke today at Casual Connect Europe, tackling the thorny topic of gamer stereotypes. She looks at the history of games and how different historical forces have influenced the consumption of games, who we thought of as a gamer, and why those notions are starting to break down. A baby picture is included as a bonus on a serious topic. Slides and video are below:

Community Oct 23, 2014

A Natural A/B Test of Harassment

Gamergate has brought a lot of attention to the harassment of women in the game industry, so much so that various friends and family have started asking me about my experiences. I’ve been lucky enough to escape attention from that howling mob, in part because I’ve never spoken out much about women or gender in the games industry. 100% of my time in the game industry has been as a founder, and developing a platform rather than individual games. My experience has been generally quite welcoming but

Jul 01, 2014

Updated Virtual Goods Royalty Terms

We have updated our Virtual Goods Royalty Terms [http://www.kongregate.com/pages/virtual-goods-royalty-terms] to include a few new points and clarify some things from before. Here is a list of the changes that were made: * I.2. We now guarantee that any changes to the Terms will be posted here (in a news post) at least 30 days prior to them taking effect. * III.8. We changed the language to allow a one-time link to an external account, rather than only an import. This is a better and c